Deno makes programming easy. We make it possible to use JavaScript outside of the browser to build all types of software. Our free open source runtime is one of the most popular projects on Github. Our business is hosting JavaScript servers at the edge with the Deno Deploy serverless runtime. Try it out — you ought to be able to deploy a server world-wide in less than 5 minutes.

As a founding member of the marketing team, you’ll be responsible for building, owning, and running a world-class product marketing function. Partnering closely with the product and engineering teams, you will play a critical role in defining Deno’s messaging, positioning, audience segmentation, launch plans, and go-to-market strategy. We’re looking for an energetic marketer who thrives in a fast-paced environment and is motivated to set and deliver on bold targets.

Our ideal candidate will be innovative, smart, and flexible — able to move easily from creating compelling positioning to engaging with our large user community, brainstorming product strategy, or creating a new sales play. Our audience is discerning, and the right person will have a high bar for creativity and execution, even if they’re not (yet!) experts on developer tools.

Responsibilities

  • Define and implement the product marketing strategy for Deno, from messaging and positioning to audience segmentation, competitive analysis, and routes to market
  • Source and analyze market trends, analyst insights, and customer feedback to help inform our product strategy and roadmap
  • Define & implement Deno’s launch marketing strategy, including release marketing, launch tiering, and customer engagement
  • Engage with Deno’s user community on social channels, industry analysts, and internal teams (strategy, product, engineering) to identify and evangelize Deno’s key user personas, value proposition, and key differentiators
  • Be a subject-matter expert on our product strategy, roadmap, and features, and use your knowledge to equip our team to deliver compelling content and campaigns
  • Work with leadership to develop a comprehensive sales enablement strategy, including developing key collateral (pitch decks, website copy, demos, etc.)
  • Build and reinforce a culture of diversity, inclusion, and high performance

Skills

  • A successful track record in developing and owning product marketing strategies for enterprise software
  • A customer-first mindset that translates into crisp, differentiated messaging & positioning; uniquely compelling events; and consistently stellar experiences across every touchpoint
  • Strong analytical skills and experience making data-driven decisions
  • Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
  • A deep (and a little nerdy?) interest in how software products work, particularly those geared towards developers
  • Major plus if you have familiarity with server-side JavaScript or web hosting

About the company

Deno is founded by the same engineers who built Node.js, the JavaScript runtime used by millions of developers and used by nearly all websites in one form or another. Deno is a continuation of the ideas in Node; a modern take on server-side JavaScript development. The open source project has already secured itself among the ranks of the most popular projects on GitHub.

Our commercial product is cloud service for hosting JavaScript servers. It is one of just a handful of implementations of serverless at edge in existence. By repurposing web browser technology for server software, we aim to accelerate a new generation of extreme low-latency edge applications.

The Deno company grew out of our open source project during the pandemic. As result we're 100% remote with employees all over the world. Don't assume this means we're not a real company; our investors include Sequoia Captial, Nat Friedman, Guillermo Rauch, Dylan Field, Netlify, and Wordpress.

We Offer

  • A competitive full-time salary and early-stage stock options.
  • 100% remote work from anywhere in the world.
  • Autonomous work. We work collaboratively on projects, but you set your own pace.
  • Flexible vacation time.
  • Hardware and office allowances.

Process

The entire process is fully remote and all communication will happen over email or via video chat. Once you've submitted your application, the team will review your submission, and may reach out for a short screening interview over video call. If you pass the screen you will be invited to up to four follow up interviews. The calls: usually take between 30-60 minutes each depending on the interviewer. Once the interviews are over, the team will meet to discuss several roles and candidates and may ask one or two follow-up questions over email or a quick call or go directly to making an offer.